Painting companies

This is what most painters are running right now.

And why it brings you price shoppers instead of people who already trust you.

1 · The usual ads

About 80% of painters run some version of these.

Free estimate ad
"Book your free estimate"
Discount ad
The discount special
Review count ad
The review count
Before and after ad
The before and after
2 · Or you skip ads and buy leads
Shared lead notifications

Same lead. Four other painters.

You pay for it. So do they. Whoever calls first and quotes lowest usually wins.

3 · Why it breaks

These ads get leads. Just the wrong kind.

Sees "free estimate"
→
Fills form
→
Gets 3–5 quotes
→
Picks cheapest or ghosts
4 · What one of our partners runs instead

A real project, start to finish.

Shared with the partner's permission.

5 · Why this works

They show up to the estimate already trusting you.

Watches a real project
→
Sees your prep and crew
→
Asks for you by name
→
Shows up already trusting you
  1. They see your prep, not just your price.
  2. They see how your crew treats a home.
  3. The ones who only want cheapest scroll past.
  4. You walk in as the painter they picked, not one of five quotes.

Usual ad

"Free estimate"

Knows your price

Getting 3–5 quotes

Project story

"I want that done to my house"

Knows your process

Already picked you

Your turn

Which ad are you running right now?

Reply to my text and tell me. I'll tell you honestly what I'd change.